I designed and pitched Feld Motor Sports on updating their live voting application for Monster Jam attendees. The primary objective of the redesign was to improve the entire mobile touchpoint at events. With this, customers could now vote on driver performance with less frustration and new features like a voting history.
Collecting first hand accounts of experiences allow me to make improvements, learn about the nuance of their decision making as well as pain points.
Depicting the human interactions across every aspect of the business allows for cross-department learning and clarity for areas of improvement.
Understanding the entire customer rationale and emotions inform a number of aspects including copy, interactions and streamlining steps.
Helping users find the best information with the right context for them to accomplish their goals.
I take into account demographic data for a number of design decisions including primary device usage, font sizes, and button size.
These are critical in communicating internally and externally to ensure high levels of satisfaction across the business and customer base.