Feld Entertainment wanted an engaging data driven experience for Supercross fans internationally. By tracking live rider data and scoring users could access and actively participate in the event. This application would sit on the existing digital property of Feld Motor Sports, however, through my research and design efforts, fans can follow along in real time even if they are not present in the arena.
Collecting first hand accounts of experiences allow me to make improvements, learn about the nuance of their decision making as well as pain points.
Depicting the human interactions across every aspect of the business allows for cross-department learning and clarity for areas of improvement.
Understanding the entire customer rationale and emotions inform a number of aspects including copy, interactions and streamlining steps.
Helping users find the best information with the right context for them to accomplish their goals.
I take into account demographic data for a number of design decisions including primary device usage, font sizes, and button size.
These are critical in communicating internally and externally to ensure high levels of satisfaction across the business and customer base.