Live Results Application

Feld Entertainment
Live Results Application

Project Statement

Feld Entertainment wanted an engaging data driven experience for Supercross fans internationally. By tracking live rider data and scoring users could access and actively participate in the event. This application would sit on the existing digital property of Feld Motor Sports, however, through my research and design efforts, fans can follow along in real time even if they are not present in the arena.  

Design the fresh user experience while presenting data.
Provide customers the opportunity to upgrade to the livestream.
Explore rider position mapping and digitalization of the experience for fans.
Establish Supercross as the leader of live arena results data.
Case Study

Customer Pain Points

I want a way to follow along with the race from my phone.
It would be nice if I could follow riders from my hometown.
How can I see riders improve on their lap times?
It would be convenient to view rider section times.

User Flows

After defining the problem, high level user flows are created to inform the design needs of the application.

Customer Interviews

Collecting first hand accounts of experiences allow me to make improvements, learn about the nuance of their decision making as well as pain points.

Customer Journey

Depicting the human interactions across every aspect of the business allows for cross-department learning and clarity for areas of improvement.

Customer Personas

Understanding the entire customer rationale and emotions inform a number of aspects including copy, interactions and streamlining steps.

Information Architecture

Helping users find the best information with the right context for them to accomplish their goals.

Market Research

I take into account demographic data for a number of design decisions including primary device usage, font sizes, and button size.

Prototype Testing

These are critical in communicating internally and externally to ensure high levels of satisfaction across the business and customer base.


The Solution

Live Timing Results Phase 1.

A series of iterations on the social feed component as requirements changed.

Final phase application prototype with rider position on track and linear graph progress bar used to sell the project internally.

Mobile screens and UI components for end-to-end UX flow within the application.